Intersectionality & Space
10. February 2023
Real Estate Fata Morganas: Cairo’s Urban Futures as an intersectional MirageMennatullah Hendawy
This blogpost uses the phenomenon of the fata morgana – mirage – to illustrate the dynamics of real estate advertisements for exclusive housing developments in Cairo. In doing so, we investigate some of the ways in which public media and advertising create a display of the urban that does not reflect the lived social, spatial, and economic reality of the majority of the population. At the same time, this urban visual is produced and shaped by the intersectional dynamics of embedded societal norms.